The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

We're partnering with one of the fastest-growing consumer crypto startups in the US to find a Social Lead who lives and breathes social media, paid acquisition, and content.

This is an opportunity to join a well-funded, high-growth company that has built an engaged user base in record time. Working closely with a lean, experienced growth team, you'll own the company's social strategy from idea to execution, helping drive both brand awareness and customer acquisition across multiple platforms.

Requirements

What you'll be doing

You'll take ownership of the company's social presence and paid social strategy, including:

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Growth at LawnStarter

Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

The Role

You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — and building a world-class conversion engine is our next major bet in that direction.

About the Growth Team

The Growth team owns the full customer acquisition funnel — from ad click to first completed service. We acquire 150,000+ new customers per year across paid, organic, and partner channels. Our CMO owns the visit-to-customer rate, and every point of improvement flows directly to revenue. We're building a rigorous experimentation program across the acquisition funnel, and this role is the person who makes that real.

The Challenge

We know experimentation works. We've seen tests move conversion meaningfully. We have a testing program, methodology standards, a learning repository, and a coordination layer — but no one owns it full-time. Meanwhile, we're migrating our landing pages to Webflow, which gives us full control over the pages that receive all inbound traffic — no engineering dependency, no sprint queues. The opportunity is massive, but only if there's a dedicated person behind the wheel.

The Role

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it.

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.