About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings and two consecutive years of profitability. We're expanding beyond lawn care to become the one-stop shop for all home services, and we're investing in the next generation of our platform to get there.

About the Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. We turn "I have a hunch" into "here's what actually happened," and we're the reason teams across the company can make calls on evidence instead of instinct. This role brings dedicated analytical firepower to the Pro (supply) side of that work.

Requirements

The Role

As a Lead Product Data Analyst, you'll directly impact our results through insights and reports. You'll work closely with product managers, researchers, and other business stakeholders, helping with prioritization, assessments, and business recommendations. Alongside the rest of the Analytics team, it's your responsibility to nurture the data-driven culture within the company, making data easier to consume, whether through interactive reports, easy-to-use datasets, documentation, or training.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings and two consecutive years of profitability. We're expanding beyond lawn care to become the one-stop shop for all home services, and we're investing in the next generation of our platform to get there.

About the Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. We turn "I have a hunch" into "here's what actually happened," and we're the reason teams across the company can make calls on evidence instead of instinct. This role brings dedicated analytical firepower to the Pro (supply) side of that work.

Requirements

The Role

As a Lead Product Data Analyst, you'll directly impact our results through insights and reports. You'll work closely with product managers, researchers, and other business stakeholders, helping with prioritization, assessments, and business recommendations. Alongside the rest of the Analytics team, it's your responsibility to nurture the data-driven culture within the company, making data easier to consume, whether through interactive reports, easy-to-use datasets, documentation, or training.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We're expanding beyond lawn care into the one-stop shop for all home services. Getting there depends on how fast we can test, learn, and scale what works.

About the Data Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. The experimentation program runs on real rigor, not vibes: pre-registered analysis plans gate every test launch, anytime-valid statistics keep mid-run dashboards honest under continuous viewing, automated daily SRM and attribution health sweeps catch broken tests early, and seasonal power forecasting accounts for a business that swings hard by time of year. The test lifecycle, design through readout, is already AI-driven. Our analysts are stretched across product, so Growth support has stayed part-time and reactive, until now.

The Role

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, spanning three brands: LawnStarter, Lawn Love, and Home Gnome. We've cleared $750M in bookings and turned a profit three years running. Founded in Austin in 2013, we're a team of about 180 that scales past 500 employees during peak season. The marketplace itself is easy to describe and hard to run well: a customer requests a recurring service, we price the job and match it to an eligible Pro, the Pro claims and completes the work, and we manage the ongoing relationship for the consumer across the maintenance services they need fulfilled.

We're entering the most ambitious stretch in the company's history as we build new verticals, new software products, and the groundwork to become a multi-billion-dollar company.

One of our company values is AI or Extinction: every task, AI-first. No exceptions, no excuses. Top 1% or we're already a fossil. This role is hired against that bar.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.

The main purpose of the Sales Development Representative position is to represent Hustler Marketing to potential new clients and to drive new business through proactive outbound. Your primary responsibility is to build and work your own pipeline, identifying and pursuing new sales opportunities through a multi-channel outbound strategy, then taking those opportunities through discovery and sales calls toward closed deals. The focus of this role is selling our digital agency services primarily to DTC brands.

As part of the Sales Team, this is done primarily by running effective outbound campaigns, delivering strong discovery and sales calls over Zoom/Google Meet, actively listening and responding to challenging questions, and representing Hustler Marketing in the most beneficial way. This is a multi-functional position that requires you to source, qualify, and prepare future clients for our company, then carry them through the sales conversation yourself.