About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all outdoor home services - pest control, pool cleaning, window cleaning, and more.

About Engineering at LawnStarter

Our engineering team builds the platform that connects hundreds of thousands of homeowners with over 70,000 active service pros. We operate three brands (LawnStarter, Lawn Love, HomeGnome) on shared infrastructure, and we're profitable and growing. Engineering here is fast - we ship constantly, we own our systems end-to-end, and we don't tolerate "not my problem." We have strong processes and existing engineering managers, so you're not building from scratch. You're raising the bar.

The Role

We're growing, and that means adding engineering leadership capacity to support new initiatives. You'll lead cross-functional delivery teams of 4–5 engineers, reporting to our Head of Engineering. Your job is to make sure your team ships reliably, grows professionally, and doesn't become a bottleneck as LawnStarter scales into new service verticals.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services - operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Analytics at LawnStarter

We're a small, senior analytics team supporting the entire company - product, marketing, operations, and finance all run on the data we serve. The foundation is solid: a centralized Redshift data warehouse where all source data lands, modeled in dbt and orchestrated by Airflow, with Segment feeding event data in. You won't be stitching scattered sources together - the platform exists; your job is to make it trustworthy and keep it that way. We're mid-migration to Lightdash as our single BI platform, replacing Tableau and Metabase.

Here's the honest gap: everyone on the team today is an analyst. Data quality, tracking standards, and platform hygiene get done as side work, squeezed between analyses. Nobody wakes up thinking about them - which is exactly the job we're hiring for.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Pricing at LawnStarter

Upfront pricing is our competitive moat. Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro. That's a huge differentiator — but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything.

That tension — seamless upfront pricing vs. inherently custom work — is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.

Requirements

The Role

You'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.

This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Pricing at LawnStarter

Upfront pricing is our competitive moat. Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro. That's a huge differentiator — but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything.

That tension — seamless upfront pricing vs. inherently custom work — is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.

Requirements

The Role

You'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.

This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.

Senior Quality Engineer

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We've spent the last two years rebuilding the platform from the ground up: new customer app, new Pro onboarding, job distribution engine, and data infrastructure. The foundation is solid. Now we're moving into expanded service verticals, dynamic pricing, and AI-powered features at scale. Quality needs to keep up.

Our stack is PHP (Laravel) and React/React Native, with Cypress as our primary test framework. We actively use Claude Code as part of our engineering workflow, not as an experiment, but as a core part of how we work.

The Role

As we scale into new service verticals and grow the engineering team, quality can't be reactive. This role exists to make quality proactive: owning the automation coverage, shaping the bug process, and partnering closely with Product, Design, and the Data team to catch problems before they reach customers.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Service Delivery at LawnStarter

We make a promise on both sides of the marketplace: customers get a job done well, and Pros get paid fairly for doing it. Service delivery is everything that happens after a customer books — keeping that promise through completion, support, and the moments when things don't go to plan.

This is the hard part of running a marketplace: we broker work we can't directly see, between two parties whose interests sometimes collide. Get it right and people stay for years. Get it wrong and you lose customers, Pros, or both. Trust is the product — and increasingly, the systems that protect it are AI-powered.

Requirements

The Role

This is a broad Senior PM role on the quality, trust, and communication side of service delivery — setting the right expectations on both sides, steering Pros to deliver great work, resolving conflicting interests fairly, and making our AI-powered support genuinely good. You'll work on live, high-scale systems with a mandate to make them better.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

About LawnStarter

LawnStarter is the nation's leading on demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We are expanding beyond lawn care to become the one stop shop for all home services. Becoming the most discovered, cited, and trusted brand in our category is how we get there.

About the Growth Team

Growth owns the full acquisition funnel across our brand portfolio. Some of the most recognized names in outdoor services, reaching millions of homeowners every year. SEO and organic discovery are foundational to how customers find us, and this role leads the team responsible for making that happen at scale. You will report directly to the CMO and operate at the intersection of content, technical SEO, product, and the emerging world of AI powered search.

The Challenge

The game changed. Rankings are no longer the prize. Recommendation is. When a homeowner asks ChatGPT, Claude, Perplexity or Google AI who to hire, our job is to be the answer. Not page one. The answer.