About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — and building a world-class conversion engine is our next major bet in that direction.

About the Growth Team

The Growth team owns the full customer acquisition funnel — from ad click to first completed service. We acquire 150,000+ new customers per year across paid, organic, and partner channels. Our CMO owns the visit-to-customer rate, and every point of improvement flows directly to revenue. We're building a rigorous experimentation program across the acquisition funnel, and this role is the person who makes that real.

The Challenge

We know experimentation works. We've seen tests move conversion meaningfully. We have a testing program, methodology standards, a learning repository, and a coordination layer — but no one owns it full-time. Meanwhile, we're migrating our landing pages to Webflow, which gives us full control over the pages that receive all inbound traffic — no engineering dependency, no sprint queues. The opportunity is massive, but only if there's a dedicated person behind the wheel.

The Role

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $50M+ in net revenue across three brands. We've been profitable for three consecutive years, and our existing business has reached a place of great operating leverage: 38.5 cents of every incremental dollar in net revenue since 2022 has gone directly to the bottom line. We're entering our most ambitious phase yet, expanding into new verticals, building software products, and laying the foundation to become a multi-billion-dollar company. We have a really talented team of ~180 full-time members plus a seasonal workforce that scales to 500+.

The Role

We're hiring a COO to be the operational heartbeat of LawnStarter.

Here's what's true: we grew 20%+ last year, expanded EBITDA margin by 7 points, and scaled to $50M+ in net revenue. We have a great culture, a strong leadership team, a really talented team, and we're great at hiring. We've done a good job building a profitable, growing business, but we aren't strong operators yet.

We don't have the operational infrastructure, rigor, and discipline to match our ambitions. Structural people development is aspirational, not actual. And as the business gets more complex (multiple service lines, new verticals, software products) the CEO needs to elevate to focus on AI strategy, vision, and the highest-leverage bets.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

The Role

The Sr. Automation Engineer in Austin, Texas will serve in a hands-on role responsible for the evaluation and testing of the LawnStarter platform. As a key player in the Company's Engineering operations reporting to LawnStarter’s Engineering Manager and indirectly to the Head of Engineering. The Sr. Automation Engineer will collaborate with software developers and engineers (majority based in Brazil) and cross-functional teams to design, develop, and deploy automated solutions for various processes and systems, utilizing industry-leading automation technologies. Telecommuting permitted from anywhere within continental U.S.

Job Duties

More specifically, the duties of Sr. Automation Engineer at LawnStarter will include:

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.

About the Pro Experience Team

Our marketplace only works when Pros succeed. We have 10,000+ active service providers across the country, and their quality directly determines whether customers stay or churn. The Pro Experience function owns everything that helps Pros get better at their jobs and more engaged with the platform—gamification, training, and the feedback loops that drive continuous improvement.

This is a new function. You'd be the first dedicated hire focused on Pro success and engagement.

The Role

You'll own the programs that help Pros progress from new signups to high-performing Gold and Platinum tier providers. This means designing and running gamification programs, building training initiatives, and partnering with Support to improve the Pro experience.

What makes this role different:

- You're building the function. You'll own it end-to-end and shape what Pro Experience means at LawnStarter.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services—and ProBase is our first major bet in that direction.

About ProBase

ProBase is a free software platform for home service professionals, starting with pool maintenance operators. Our thesis is simple: give pros the tools to run their business for free, help them get more customers, and some will choose to get jobs through our marketplace. We're not a SaaS company charging $50/month—we're building a new on-ramp to the LawnStarter ecosystem.

The Role

This is not a typical product management role. We're looking for someone to take ProBase and run with it—like a founder, but with the backing of LawnStarter's resources, brand, and marketplace.

You'll be an individual contributor with GM-level accountability. Small team, big ownership. You won't be managing a large org; you'll be shipping product, talking to customers, and making the calls that determine whether ProBase succeeds.

What makes this role different:

LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

Tier IV Agent 

The Tier IV Support role serves as the highest level of frontline escalation within LawnStarter’s Customer Service Operations department. This role is responsible for managing the company’s most complex, sensitive, and high impact workflows, including property damage claims, professional conduct investigations, fraud and bank disputes, LawnStarter Treatment services, and in depth bug and product issue reviews.

Tier IV agents act as the final resolution point before executive or cross functional escalation, requiring strong judgment, advanced problem solving skills, and a deep understanding of LawnStarter policies, systems, and customer experience standards. The work performed by this team directly protects the company from financial risk, reputational harm, and customer churn while ensuring fair and consistent outcomes for both customers and service professionals.

LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

Role Summary:

The Assistant Manager - Retention plays a critical role in maximizing customer lifetime value by leading retention strategies and initiatives that reduce churn and drive save rate. This role combines people leadership with analytical rigor, supporting and developing a retention team while leveraging customer data and cross-functional partnerships to identify at-risk customers and implement proactive intervention strategies. The ideal candidate will balance operational excellence with strategic thinking, owning key retention metrics while continuously optimizing processes and workflows that strengthen customer relationships and improve the overall LawnStarter experience.

Responsibilities: