About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Talent Acquisition at LawnStarter

We're a small, high-output recruiting team that fills roles fast — 31-day average time-to-fill for non-evergreen roles, 30% faster than the SHRM benchmark. We hire across Growth/Marketing, Product, Engineering (LATAM), Design, and Executive functions. Our current open searches include Director-level, Staff Engineer, and Senior Product roles. The team uses Workable as our ATS and LinkedIn Recruiter as our primary sourcing channel.

The Role

You are the team's dedicated sourcer. You don't own requisitions end-to-end — you own the top of the funnel for every search that needs outbound talent. Your job is to find, engage, and deliver qualified candidates to the recruiters who manage each role.

Today, our two LinkedIn Recruiter seat holders split their time between sourcing, screening, pipeline management, and closing. That context-switching slows everything down. You exist to eliminate that bottleneck — one person, full-time in LinkedIn, accountable to sourcing metrics across all active roles.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Service Delivery at LawnStarter

We make a promise on both sides of the marketplace: customers get a job done well, and Pros get paid fairly for doing it. Service delivery is everything that happens after a customer books — keeping that promise through completion, support, and the moments when things don't go to plan.

This is the hard part of running a marketplace: we broker work we can't directly see, between two parties whose interests sometimes collide. Get it right and people stay for years. Get it wrong and you lose customers, Pros, or both. Trust is the product — and increasingly, the systems that protect it are AI-powered.

Requirements

The Role

This is a broad Senior PM role on the quality, trust, and communication side of service delivery — setting the right expectations on both sides, steering Pros to deliver great work, resolving conflicting interests fairly, and making our AI-powered support genuinely good. You'll work on live, high-scale systems with a mandate to make them better.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

About the Role

We are looking for a Senior Recruiter who can own the full hiring lifecycle - from posting roles through offer. This person will be the primary recruiting partner for US-based hiring managers, filling Senior and Director-level roles across the company. You'll manage sourcing, screening, scheduling, candidate communication, and all the administrative work that keeps a pipeline moving.

We're looking for someone who actively uses AI tools in their recruiting workflow - whether that's sourcing, screening, outreach, or process automation. If you're already leveraging AI to work faster and smarter, you'll thrive here.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We build in small, focused initiative teams: a Product Engineer working alongside a PM and a designer, supported by an Engineering Manager who helps you grow. You'll also work shoulder-to-shoulder with engineering peers across initiatives in a shared codebase. The whole team owns whether the work moves its metric.

AI coding agents are a force multiplier here — they give a small, senior team the leverage to ship more, faster, and at a higher bar for quality. We hire engineers who are wired for ownership and energized by shipping to a real marketplace with customers and pros on both sides.

The Role

You're the engineering anchor of an initiative — working as part of a tight team with your PM and designer, and alongside engineering peers on adjacent initiatives. You have a hand in the full lifecycle: shaping the problem, deciding the technical approach, directing AI agents to implement much of the code, shipping to production, and — with your team — owning the outcome.

About LawnStarter

LawnStarter is the nation's leading on demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We are expanding beyond lawn care to become the one stop shop for all home services. Becoming the most discovered, cited, and trusted brand in our category is how we get there.

About the Growth Team

Growth owns the full acquisition funnel across our brand portfolio. Some of the most recognized names in outdoor services, reaching millions of homeowners every year. SEO and organic discovery are foundational to how customers find us, and this role leads the team responsible for making that happen at scale. You will report directly to the CMO and operate at the intersection of content, technical SEO, product, and the emerging world of AI powered search.

The Challenge

The game changed. Rankings are no longer the prize. Recommendation is. When a homeowner asks ChatGPT, Claude, Perplexity or Google AI who to hire, our job is to be the answer. Not page one. The answer.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We build in small, focused initiative teams: a Product Engineer working alongside a PM and a designer, supported by an Engineering Manager who helps you grow. You'll also work shoulder-to-shoulder with engineering peers across initiatives in a shared codebase. The whole team owns whether the work moves its metric.

AI coding agents are a force multiplier here — they give a small, senior team the leverage to ship more, faster, and at a higher bar for quality. We hire engineers who are wired for ownership and energized by shipping to a real marketplace with customers and pros on both sides.

The Role

You're the engineering anchor of an initiative — working as part of a tight team with your PM and designer, and alongside engineering peers on adjacent initiatives. You have a hand in the full lifecycle: shaping the problem, deciding the technical approach, directing AI agents to implement much of the code, shipping to production, and — with your team — owning the outcome.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Growth at LawnStarter

Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

The Role

You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — and building a world-class conversion engine is our next major bet in that direction.

About the Growth Team

The Growth team owns the full customer acquisition funnel — from ad click to first completed service. We acquire 150,000+ new customers per year across paid, organic, and partner channels. Our CMO owns the visit-to-customer rate, and every point of improvement flows directly to revenue. We're building a rigorous experimentation program across the acquisition funnel, and this role is the person who makes that real.

The Challenge

We know experimentation works. We've seen tests move conversion meaningfully. We have a testing program, methodology standards, a learning repository, and a coordination layer — but no one owns it full-time. Meanwhile, we're migrating our landing pages to Webflow, which gives us full control over the pages that receive all inbound traffic — no engineering dependency, no sprint queues. The opportunity is massive, but only if there's a dedicated person behind the wheel.

The Role