About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services - operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Analytics at LawnStarter

We're a small, senior analytics team supporting the entire company - product, marketing, operations, and finance all run on the data we serve. The foundation is solid: a centralized Redshift data warehouse where all source data lands, modeled in dbt and orchestrated by Airflow, with Segment feeding event data in. You won't be stitching scattered sources together - the platform exists; your job is to make it trustworthy and keep it that way. We're mid-migration to Lightdash as our single BI platform, replacing Tableau and Metabase.

Here's the honest gap: everyone on the team today is an analyst. Data quality, tracking standards, and platform hygiene get done as side work, squeezed between analyses. Nobody wakes up thinking about them - which is exactly the job we're hiring for.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Pricing at LawnStarter

Upfront pricing is our competitive moat. Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro. That's a huge differentiator — but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything.

That tension — seamless upfront pricing vs. inherently custom work — is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.

Requirements

The Role

You'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.

This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Pricing at LawnStarter

Upfront pricing is our competitive moat. Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro. That's a huge differentiator — but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything.

That tension — seamless upfront pricing vs. inherently custom work — is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.

Requirements

The Role

You'll own the full pricing and monetization domain — from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand.

This is a transformation role. We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.

Senior Quality Engineer

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We've spent the last two years rebuilding the platform from the ground up: new customer app, new Pro onboarding, job distribution engine, and data infrastructure. The foundation is solid. Now we're moving into expanded service verticals, dynamic pricing, and AI-powered features at scale. Quality needs to keep up.

Our stack is PHP (Laravel) and React/React Native, with Cypress as our primary test framework. We actively use Claude Code as part of our engineering workflow, not as an experiment, but as a core part of how we work.

The Role

As we scale into new service verticals and grow the engineering team, quality can't be reactive. This role exists to make quality proactive: owning the automation coverage, shaping the bug process, and partnering closely with Product, Design, and the Data team to catch problems before they reach customers.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Service Delivery at LawnStarter

We make a promise on both sides of the marketplace: customers get a job done well, and Pros get paid fairly for doing it. Service delivery is everything that happens after a customer books — keeping that promise through completion, support, and the moments when things don't go to plan.

This is the hard part of running a marketplace: we broker work we can't directly see, between two parties whose interests sometimes collide. Get it right and people stay for years. Get it wrong and you lose customers, Pros, or both. Trust is the product — and increasingly, the systems that protect it are AI-powered.

Requirements

The Role

This is a broad Senior PM role on the quality, trust, and communication side of service delivery — setting the right expectations on both sides, steering Pros to deliver great work, resolving conflicting interests fairly, and making our AI-powered support genuinely good. You'll work on live, high-scale systems with a mandate to make them better.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We build in small, focused initiative teams: a Product Engineer working alongside a PM and a designer, supported by an Engineering Manager who helps you grow. You'll also work shoulder-to-shoulder with engineering peers across initiatives in a shared codebase. The whole team owns whether the work moves its metric.

AI coding agents are a force multiplier here — they give a small, senior team the leverage to ship more, faster, and at a higher bar for quality. We hire engineers who are wired for ownership and energized by shipping to a real marketplace with customers and pros on both sides.

The Role

You're the engineering anchor of an initiative — working as part of a tight team with your PM and designer, and alongside engineering peers on adjacent initiatives. You have a hand in the full lifecycle: shaping the problem, deciding the technical approach, directing AI agents to implement much of the code, shipping to production, and — with your team — owning the outcome.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform.

About Engineering at LawnStarter

We build in small, focused initiative teams: a Product Engineer working alongside a PM and a designer, supported by an Engineering Manager who helps you grow. You'll also work shoulder-to-shoulder with engineering peers across initiatives in a shared codebase. The whole team owns whether the work moves its metric.

AI coding agents are a force multiplier here — they give a small, senior team the leverage to ship more, faster, and at a higher bar for quality. We hire engineers who are wired for ownership and energized by shipping to a real marketplace with customers and pros on both sides.

The Role

You're the engineering anchor of an initiative — working as part of a tight team with your PM and designer, and alongside engineering peers on adjacent initiatives. You have a hand in the full lifecycle: shaping the problem, deciding the technical approach, directing AI agents to implement much of the code, shipping to production, and — with your team — owning the outcome.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Growth at LawnStarter

Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase. The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support. That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

The Role

You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content. Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move.