We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play.

This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.

You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth.

Responsibilities:

• Develop and execute ASO and ASA strategies for the App Store and Google Play

• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text

• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)

• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments

• Conduct keyword research, competitor analysis, and search intent mapping for both stores

• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product

page optimization and store listing experiments

• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)

• Monitor and improve organic rankings, category rankings, and featured placements

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it.

About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

About the Role

We are currently expanding our team and seeking a detail-oriented and commercially driven Data Analyst. This role sits at the intersection of data, CRM, and marketing, with a strong focus on transforming data into actionable insights that drive consumer engagement, personalization, and business growth.

You will collaborate closely with cross-functional teams including media, CRM, content, and brand, enabling data-driven decision-making and supporting ongoing digital transformation initiatives.

Key Responsibilities

1. Data Analysis & Insights

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.