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Director of Paid Social & Video

posted by: spj_bot

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

Job Skills

color brand sales context switch add value marketplace dashboards manager SEO finance genetics accounts disability economics iterate manage lawn care performance management campaign management DTC equity reach cross functional scalable landing pages governing brand strategy funnels testing system hypothesis test creative strategy coordination m applicable state social creative product design test plans stage budgets finance person manage campaigns product engineering executing stress testing build performance budget writing funnel phase muscle performance measured market maturity resize write targeting act workflows brand awareness tiktok targets mature market bidding invested team build service provider performance analysis translate multi service multi analytics markets service active management geography design test conversion tracking scale workflow cutter cross coordination onboarding execute making decisions
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SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply

SEO Expert

posted by: spj_bot

About the Role

As our SEO Expert, you will take full ownership of SEO strategy and execution for a portfolio of e-commerce clients. This is a client-facing role that combines strategic responsibility with hands-on implementation.

You will be responsible for developing, executing, and continuously improving SEO strategies that drive measurable organic growth. This role requires you to think ahead, identify risks early, and solve problems before they impact performance or client confidence.

You will work autonomously on day-to-day client work while collaborating closely with the Marketing Manager on strategic direction, complex challenges, and innovation within our SEO offering.

Mission Statement

The primary mission of the SEO Expert is to ensure that client SEO strategies are executed effectively, proactively, and with measurable business impact. This means anticipating challenges, adapting to changes in search behavior, and consistently delivering strong organic growth for e-commerce clients.

Job Skills

solve problems iterating professional prioritizing datasets algorithm shopify refine indexation collaborating online store ul managing project management e commerce competitive analysis technical audits adapt google search communication marketing manager scream frog landscape track developing executing web project agency environment google analytic continuous improvement transparency translate non disclosure agreement monitor performance analytical analytical skill structured data problem solve organic growth SEO woocommerce long term accountability collaborate act bigcommerce algorithm updates reliable best practices distributed team analytics innovation semrush reacting problem solving accounts magento keyword research performance review write communication engine optimization strategy execution common technical english internet connection communicating decision making audits prioritize presenting planning manage analytical thinking making decisions
View the job post & apply
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