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Director of Paid Social & Video

posted by: spj_bot

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

Job Skills

color brand sales context switch add value marketplace dashboards manager SEO finance genetics accounts disability economics iterate manage lawn care performance management campaign management DTC equity reach cross functional scalable landing pages governing brand strategy funnels testing system hypothesis test creative strategy coordination m applicable state social creative product design test plans stage budgets finance person manage campaigns product engineering executing stress testing build performance budget writing funnel phase muscle performance measured market maturity resize write targeting act workflows brand awareness tiktok targets mature market bidding invested team build service provider performance analysis translate multi service multi analytics markets service active management geography design test conversion tracking scale workflow cutter cross coordination onboarding execute making decisions
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Account Director (Hybrid)

posted by: spj_bot

The main purpose of the Account Director (Digital Marketing) is to take ownership of client relationships and lead the execution and delivery of marketing services across multiple accounts, while building and optimizing the operational backbone of the marketing function.

As an Account Director at Hustler Marketing, you will be responsible for managing a portfolio of clients across Paid Media, Email Marketing, and SEO, acting as the main point of contact and ensuring that all services are delivered to a high standard. This includes leading client communication, aligning internal teams, and driving performance across accounts.

This role is structured as a progression into full ownership of the marketing department and, over time, broader operational leadership. You will initially take over existing clients from the CEO and gradually evolve into a key operator responsible for systems, processes, and team performance.

The Account Director will report directly to the CEO and collaborate closely with internal marketing specialists and other departments to ensure smooth execution, high client satisfaction, and scalable operations.

About the Role:

Mission statement:

Job Skills

leadership digital marketing slovenian marketing channel operator team performance managing collaborating ul marketing services scalable relationship management strategic thinking improving performance communication service delivery marketing strategy management high levels agency environment acting strategic decisions web development operational coordination communication standards SEO long term strategic planning accountability process optimization collaborate internal marketing workflows operations collaboration marketing specialists coordinating cross functional teams tiktok email marketing upsell accounts service development account management marketing operation write communication systems processes english account growth internet connection e client expectations managing client cross coordination manage quality delivery track
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