About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

Job Overview

The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.

We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play.

This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.

You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth.

Responsibilities:

• Develop and execute ASO and ASA strategies for the App Store and Google Play

• Optimize app metadata: title, subtitle, keywords, short/long description, promotional text

• Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)

• Drive ASO growth on Google Play through metadata, creatives, and store listing experiments

• Conduct keyword research, competitor analysis, and search intent mapping for both stores

• Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product

page optimization and store listing experiments

• Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)

• Monitor and improve organic rankings, category rankings, and featured placements

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

Tiger Analytics is looking for experienced Integration Engineer (Adobe Workfront Specialist) to join our fast-growing advanced analytics consulting firm. We are the trusted analytics partner for multiple Fortune 500 companies, enabling them to generate business value from data. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner. We are looking for top-notch talent as we continue to build the best global analytics consulting team in the world.

We are seeking an experienced Adobe Workfront Specialist / Solution Architect to support the Retail Bank Marketing team. This role will focus on configuring and enhancing the Adobe Workfront platform, building integrations using Workfront Fusion, and supporting marketing operations through automation and workflow optimization.

The ideal candidate will be a strong individual contributor capable of working alongside a team of engineers to implement scalable marketing workflows, automate processes, and integrate Workfront with downstream enterprise applications.

Key Responsibilities

Workfront Configuration & Development

Paid Search Marketing Manager

Department: Growth Reports To: VP, Performance Marketing Location: Fully remote (US)

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. As we expand into new verticals like pool care and other home services, you'll help build paid search playbooks for categories we've never marketed before.

The Role

You'll own paid search strategy and execution across our entire portfolio. This is an IC role; you're not managing people, you're managing millions in ad spend. You'll work directly in the accounts daily while also thinking strategically about how to scale efficiently.

What makes this role different:

Lifecycle / Retention Manager (Braze Focus)

Location: Remote - Open to remote US/Canada but MUST be available for in person sprints in NYC - Preference for full time in NYC

Compensation: $130K - $150K

We are a high-growth consumer technology company defining the next generation of finance. Our iOS and Android application is often described as the "Robinhood for DeFi," allowing anyone to trade cryptocurrencies on-chain through a simple, user-friendly interface. Since our launch in July 2024, we have attracted over 2 million users. Our mission is ambitious yet straightforward: to onboard the world to decentralized finance, making finance open and accessible to everyone.

We are a lean team of passionate self-starters who relish autonomy and are united by a sense of urgency. We are seeking a Lifecycle / Retention Manager to take end-to-end ownership of our CRM strategy, primarily utilizing Braze.

As the Lifecycle / Retention Manager, you will be the core owner of the entire user messaging lifecycle. You will leverage Braze end-to-end to drive user activation, retention, and reactivation across all messaging channels. This role requires a hands-on operator who is driven by metric movement and a deep understanding of user psychology.

Key Responsibilities

Founding Product Engineer (AI Consumer Outreach)

Location: Remote, USA

Employment Type: Full-time

Work Arrangement: Fully Remote

About the Role

Our client is a US consumer outreach and prospecting platform that is redefining how brands find and engage new customers. Their platform leverages 11 billion datapoints and 240 million US consumer prediction profiles to provide intelligent automated matching and multi-touch B2C outreach. The company recently raised $5 million in funding.

They are seeking a Founding Product Engineer to build and ship full-stack features that power their AI-driven outreach platform. This is a high-impact, hands-on role where you'll lay the foundation of the entire technology stack, influence product direction, and turn massive datasets into real customer impact.

What You'll Do