The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

The main purpose of the Sales & Marketing Director is to own and lead the company's entire revenue generation function by overseeing both Sales and Marketing as one unified department. You will be responsible for developing, executing, and optimizing strategies that generate qualified leads, improve sales performance, and drive sustainable revenue growth for Hustler Marketing.

This includes taking full ownership of the sales and marketing funnel, from generating the first client touchpoint to closing new business, while ensuring that every initiative, campaign, and sales process contributes to predictable and scalable growth. You will oversee lead generation, sales strategy, marketing channels, pipeline management, conversion optimization, team development, and departmental performance.

During your first phase in the role, you will audit our existing sales and marketing operations, identify opportunities for improvement, and personally lead key initiatives to rebuild and strengthen our growth engine. As the function matures, you will recruit, develop, and lead a high-performing Sales and Marketing team while delegating execution and maintaining strategic oversight.

The Sales & Marketing Director will report directly to Company Leadership while working collaboratively with the Service Department and other cross-functional teams.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings and two consecutive years of profitability. We're expanding beyond lawn care to become the one-stop shop for all home services, and we're investing in the next generation of our platform to get there.

About the Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. We turn "I have a hunch" into "here's what actually happened," and we're the reason teams across the company can make calls on evidence instead of instinct. This role brings dedicated analytical firepower to the Pro (supply) side of that work.

Requirements

The Role

As a Lead Product Data Analyst, you'll directly impact our results through insights and reports. You'll work closely with product managers, researchers, and other business stakeholders, helping with prioritization, assessments, and business recommendations. Alongside the rest of the Analytics team, it's your responsibility to nurture the data-driven culture within the company, making data easier to consume, whether through interactive reports, easy-to-use datasets, documentation, or training.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings and two consecutive years of profitability. We're expanding beyond lawn care to become the one-stop shop for all home services, and we're investing in the next generation of our platform to get there.

About the Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. We turn "I have a hunch" into "here's what actually happened," and we're the reason teams across the company can make calls on evidence instead of instinct. This role brings dedicated analytical firepower to the Pro (supply) side of that work.

Requirements

The Role

As a Lead Product Data Analyst, you'll directly impact our results through insights and reports. You'll work closely with product managers, researchers, and other business stakeholders, helping with prioritization, assessments, and business recommendations. Alongside the rest of the Analytics team, it's your responsibility to nurture the data-driven culture within the company, making data easier to consume, whether through interactive reports, easy-to-use datasets, documentation, or training.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We're expanding beyond lawn care into the one-stop shop for all home services. Getting there depends on how fast we can test, learn, and scale what works.

About the Data Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. The experimentation program runs on real rigor, not vibes: pre-registered analysis plans gate every test launch, anytime-valid statistics keep mid-run dashboards honest under continuous viewing, automated daily SRM and attribution health sweeps catch broken tests early, and seasonal power forecasting accounts for a business that swings hard by time of year. The test lifecycle, design through readout, is already AI-driven. Our analysts are stretched across product, so Growth support has stayed part-time and reactive, until now.

The Role

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, spanning three brands: LawnStarter, Lawn Love, and Home Gnome. We've cleared $750M in bookings and turned a profit three years running. Founded in Austin in 2013, we're a team of about 180 that scales past 500 employees during peak season. The marketplace itself is easy to describe and hard to run well: a customer requests a recurring service, we price the job and match it to an eligible Pro, the Pro claims and completes the work, and we manage the ongoing relationship for the consumer across the maintenance services they need fulfilled.

We're entering the most ambitious stretch in the company's history as we build new verticals, new software products, and the groundwork to become a multi-billion-dollar company.

One of our company values is AI or Extinction: every task, AI-first. No exceptions, no excuses. Top 1% or we're already a fossil. This role is hired against that bar.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $150M in annual bookings. We're expanding beyond lawn care into the one-stop shop for all home services. Getting there depends on how fast we can test, learn, and scale what works.

About the Data Team

We're a high-leverage team of Product Data Analysts embedded across the business, owning the semantic layer and the metrics everyone trusts. The experimentation program runs on real rigor, not vibes: pre-registered analysis plans gate every test launch, anytime-valid statistics keep mid-run dashboards honest under continuous viewing, automated daily SRM and attribution health sweeps catch broken tests early, and seasonal power forecasting accounts for a business that swings hard by time of year. The test lifecycle, design through readout, is already AI-driven. Our analysts are stretched across product, so Growth support has stayed part-time and reactive, until now.

The Role