About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.

About the Pro Experience Team

Our marketplace only works when Pros succeed. We have 10,000+ active service providers across the country, and their quality directly determines whether customers stay or churn. The Pro Experience function owns everything that helps Pros get better at their jobs and more engaged with the platform—gamification, training, and the feedback loops that drive continuous improvement.

This is a new function. You'd be the first dedicated hire focused on Pro success and engagement.

The Role

You'll own the programs that help Pros progress from new signups to high-performing Gold and Platinum tier providers. This means designing and running gamification programs, building training initiatives, and partnering with Support to improve the Pro experience.

What makes this role different:

- You're building the function. You'll own it end-to-end and shape what Pro Experience means at LawnStarter.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services—and ProBase is our first major bet in that direction.

About ProBase

ProBase is a free software platform for home service professionals, starting with pool maintenance operators. Our thesis is simple: give pros the tools to run their business for free, help them get more customers, and some will choose to get jobs through our marketplace. We're not a SaaS company charging $50/month—we're building a new on-ramp to the LawnStarter ecosystem.

The Role

This is not a typical product management role. We're looking for someone to take ProBase and run with it—like a founder, but with the backing of LawnStarter's resources, brand, and marketplace.

You'll be an individual contributor with GM-level accountability. Small team, big ownership. You won't be managing a large org; you'll be shipping product, talking to customers, and making the calls that determine whether ProBase succeeds.

What makes this role different:

LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

Tier IV Agent 

The Tier IV Support role serves as the highest level of frontline escalation within LawnStarter’s Customer Service Operations department. This role is responsible for managing the company’s most complex, sensitive, and high impact workflows, including property damage claims, professional conduct investigations, fraud and bank disputes, LawnStarter Treatment services, and in depth bug and product issue reviews.

Tier IV agents act as the final resolution point before executive or cross functional escalation, requiring strong judgment, advanced problem solving skills, and a deep understanding of LawnStarter policies, systems, and customer experience standards. The work performed by this team directly protects the company from financial risk, reputational harm, and customer churn while ensuring fair and consistent outcomes for both customers and service professionals.