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Paid Search Marketing Manager

posted by: spj_bot

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it.

Job Skills

color numbers brand landscaping marketplace rsa google ad marketing manager ads dashboards brand positioning mowing search marketing job description pool SEO bucket reliable genetics read accounts writing scripts disability iterate tCPA trustworthy bid manage lawn care target landing pages governing com brand strategy spreadsheets automating unlock managing people data feeding applicable state requires systems social creative stage gnome customer acquisition customer journey budget writing high level build systems customer acquisitions touchpoint managing funnel write bids blob ad planning cycles targets bidding testing framework tag management tracking translate technical landing page debate ad hoc customer experience event tracking github automate management troubleshooting translate system think managing campaigns thinking strategically audience segments audit brands markets conversion tracking build process infrastructure scale execute
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Senior Growth Marketing Manager

posted by: spj_bot

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

Job Skills

color reduction numbers data mining strategy creative refine reach bank cross functional funnel customer demand invest people management landing pages governing marketplace google ad ads forecast dashboards claim cross functional collaboration translate forecasting conversion rates search google data analysis conversion rate optimization predict targeting finance conversion rate managed applicable state social analytics operations workflows benchmarks creative gamification audience segments genetics tiktok ad fix customer satisfaction stage testing framework experimentation budgets disability host accountable economics infrastructure tracking iterate landing page prioritization demand generation customer acquisition scale hosts applicable data marketplaces concepts tested budget onboarding lawn care service professionals
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MLOps Engineer(NJ)

posted by: spj_bot

Tiger Analytics is looking for experienced Machine Learning Engineers to join our fast-growing advanced analytics consulting firm. Our employees bring deep expertise in Machine Learning, Data Science, and AI. We are the trusted analytics partner for multiple Fortune 500 companies, enabling them to generate business value from data. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are looking for top-notch talent as we continue to build the best global analytics consulting team in the world. You will be responsible for:

  • ML Engineer with 5-7 years of IT experience.
  • Pipeline Training Models, Building, Deployment, Testing, and Monitoring using AWS SageMaker, AWS CFT, AWS CodePipeline, Lambda, etc.
  • Develop Airflow DAGs to run training and scoring pipelines
  • Develop a Testing framework with Pytest
  • Implement monitoring solution with homebrew solution using Lambda and Dash
  • Develop Data Quality solutions potentially leveraging Great Expectations.

Requirements

Job Skills

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