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Paid Search Marketing Manager

posted by: spj_bot

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.

About the Growth Team

The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it.

Job Skills

color numbers brand landscaping marketplace rsa google ad marketing manager ads dashboards brand positioning mowing search marketing job description pool SEO bucket reliable genetics read accounts writing scripts disability iterate tCPA trustworthy bid manage lawn care target landing pages governing com brand strategy spreadsheets automating unlock managing people data feeding applicable state requires systems social creative stage gnome customer acquisition customer journey budget writing high level build systems customer acquisitions touchpoint managing funnel write bids blob ad planning cycles targets bidding testing framework tag management tracking translate technical landing page debate ad hoc customer experience event tracking github automate management troubleshooting translate system think managing campaigns thinking strategically audience segments audit brands markets conversion tracking build process infrastructure scale execute
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