Paid Search Marketing Manager
Paid Search Marketing Manager
Department: Growth Reports To: VP, Performance Marketing Location: Fully remote (US)
About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond.
About the Growth Team
The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. As we expand into new verticals like pool care and other home services, you'll help build paid search playbooks for categories we've never marketed before.
The Role
You'll own paid search strategy and execution across our entire portfolio. This is an IC role; you're not managing people, you're managing millions in ad spend. You'll work directly in the accounts daily while also thinking strategically about how to scale efficiently.
What makes this role different: