The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services — and building a world-class conversion engine is our next major bet in that direction.

About the Growth Team

The Growth team owns the full customer acquisition funnel — from ad click to first completed service. We acquire 150,000+ new customers per year across paid, organic, and partner channels. Our CMO owns the visit-to-customer rate, and every point of improvement flows directly to revenue. We're building a rigorous experimentation program across the acquisition funnel, and this role is the person who makes that real.

The Challenge

We know experimentation works. We've seen tests move conversion meaningfully. We have a testing program, methodology standards, a learning repository, and a coordination layer — but no one owns it full-time. Meanwhile, we're migrating our landing pages to Webflow, which gives us full control over the pages that receive all inbound traffic — no engineering dependency, no sprint queues. The opportunity is massive, but only if there's a dedicated person behind the wheel.

The Role

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.