Performance Marketing Manager - East Asia
posted by: spj_bot
GoMining is expanding its presence across East Asia, and we are hiring a Performance Marketing Manager to lead paid user acquisition and revenue growth across Japan, South Korea, and Mainland China.
This role is ideal for a performance expert who deeply understands regional platforms, consumer behavior, and fast-paced growth environments.
Responsibilities
- Own and scale full-funnel paid media campaigns across East Asian platforms, including:
Google, Meta, TikTok, LINE, Naver, Kakao, WeChat, Baidu, Douyin, XiaoHongShu, and regional ad networks. - Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization.
- Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages.
- Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs.
- Localize performance strategies in collaboration with creative, analytics, and product teams.
- Develop dashboards, market reports, and performance insights.
- Build relationships with platform partners, local vendors, and regional media agencies.
- Stay ahead of East Asian digital trends, regulations, and platform innovations.
Requirements