Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job Overview

The Salesforce Marketing Cloud Senior Executive is responsible for executing CRM and loyalty campaigns using Salesforce Marketing Cloud to drive customer engagement, retention, and incremental revenue. The role focuses on hands-on campaign delivery, journey execution, and performance optimization.

This role supports the CRM strategy by translating business requirements into effective, data-driven campaigns and customer journeys.

Role Responsibilities

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.

The main purpose of the Ads Creative Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.

The Ad Creative Strategist will need to develop a deep understanding of each individual client’s brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.

In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.

Mission statement:

The primary mission of our Ads Creative Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client’s unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.