The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services, and paid social is one of our next major bets to scale both customer and provider acquisition across both sides of the marketplace.

About Growth at LawnStarter

Growth is where LawnStarter's customer and provider acquisition engine gets built. We own organic, paid, and partner channels and work cross-functionally with lifecycle and sales to maximize funnel conversion. Paid social is a high-potential channel for us: we've proven it can work, but we haven't had a dedicated owner to turn it into a scalable, predictable growth lever. That's the opportunity.

Requirements

The Role

You'll own paid social acquisition for both sides of LawnStarter's marketplace — homeowners and service providers — across multiple markets and service categories while keeping spend profitable on each side.

The core channels are Meta, TikTok, and YouTube. Over time, this role could extend to interrupt channels like streaming (Hulu, connected TV) and other push formats.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.

As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts. This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.

Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity. You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.

The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.

About the Role:

Mission statement:

The primary mission of our Sales Development Representative is to consistently generate high-quality discovery meetings through strategic outbound prospecting, high-level personalization, and effective communication.

About LawnStarter

LawnStarter is the nation's leading marketplace for lawn care and outdoor services, connecting homeowners with service professionals across 120+ markets with $100M+ in annual bookings and marking our second consecutive year of profitability. We're expanding into new verticals beyond lawn care, and Pro supply is what determines how fast we can grow.

About the Growth Team

The Growth team owns customer acquisition — the engine that powers everything else. We bring in 150,000+ new customers per year across Google Ads, LSA, Bing, and organic channels. We're world-class in customer acquisition, and this position extends the team's expertise to the supply side of the marketplace.

The Challenge

Pro supply is our biggest growth constraint and our biggest opportunity. In dozens of markets, we turn away revenue because we don't have enough service professionals to meet demand. Markets with strong Pro density see meaningfully higher customer satisfaction and faster growth.

Organic recruitment and partnerships help, but they don't scale fast enough. We need paid acquisition to work for supply growth, and this role is responsible for building that capability from scratch.