Head of Product Marketing - GoBTC Pay
As GTM Lead — GoBTC Pay, you own go-to-market for a product at the start of its life, on both sides of a two-sided market.
Two words we use precisely here. Supply means merchants — the places where Bitcoin can be spent. They are also our paying customer, which makes them unusual: we acquire them like a client and count them like inventory. Demand means payers — the people who choose to spend Bitcoin rather than hold it. They are not our customer, and they are the harder of the two problems: the whole category has struggled for a decade with the question of why anyone would spend an appreciating asset.
You own both sides, they behave nothing alike, and part of your first quarter is establishing how much real demand exists rather than assuming it. You will build the launch playbook once and then run it market by market alongside regional BD Managers, Product and Ops. This is a senior expert role without direct reports, with unusually direct commercial line of sight.