As GTM Lead — GoBTC Pay, you own go-to-market for a product at the start of its life, on both sides of a two-sided market.

Two words we use precisely here. Supply means merchants — the places where Bitcoin can be spent. They are also our paying customer, which makes them unusual: we acquire them like a client and count them like inventory. Demand means payers — the people who choose to spend Bitcoin rather than hold it. They are not our customer, and they are the harder of the two problems: the whole category has struggled for a decade with the question of why anyone would spend an appreciating asset.

You own both sides, they behave nothing alike, and part of your first quarter is establishing how much real demand exists rather than assuming it. You will build the launch playbook once and then run it market by market alongside regional BD Managers, Product and Ops. This is a senior expert role without direct reports, with unusually direct commercial line of sight.

Role Overview

We are seeking an experienced Senior Account Manager to manage and grow relationships with key clients while ensuring successful delivery of projects and services. The role requires a strategic thinker who can build strong client partnerships, identify growth opportunities, and coordinate internally with delivery, product, and technical teams to ensure high-quality outcomes.

The ideal candidate has strong experience managing enterprise or high-value clients, is comfortable leading client discussions, and has a proactive approach to solving problems and driving client satisfaction.

We are looking for an Affiliate Partnerships Manager to scale GoMining’s revenue through high-performing referral and affiliate partners.

This role focuses on attracting, onboarding, and growing partners who can consistently bring paying users. You will experiment with different acquisition approaches — from direct outreach to agencies and affiliate networks — and scale what works.

Responsibilities

• Identify and test acquisition channels for affiliate and referral partners (bloggers, KOLs, communities, agencies, platforms).
• Find, approach, and onboard new partners into the GoMining referral program.
• Work directly with affiliate agencies, influencer platforms, and partner aggregators.
• Guide partners to their first conversions and revenue, helping them understand how to promote the product effectively.
• Test and validate acquisition hypotheses (partner types, geos, offers, messaging).
• Maintain a structured CRM pipeline (ideally Monday CRM): leads, stages, communication, results.
• Collect and analyze feedback from partners (both successful and unsuccessful) to improve acquisition strategy.
• Collaborate with account managers, product, marketing, and analytics teams to scale revenue from the channel.

Requirements

We are looking for an Affiliate Partnerships Manager to scale GoMining’s revenue through high-performing referral and affiliate partners.

This role focuses on attracting, onboarding, and growing partners who can consistently bring paying users. You will experiment with different acquisition approaches — from direct outreach to agencies and affiliate networks — and scale what works.

Responsibilities

• Identify and test acquisition channels for affiliate and referral partners (bloggers, KOLs, communities, agencies, platforms).
• Find, approach, and onboard new partners into the GoMining referral program.
• Work directly with affiliate agencies, influencer platforms, and partner aggregators.
• Guide partners to their first conversions and revenue, helping them understand how to promote the product effectively.
• Test and validate acquisition hypotheses (partner types, geos, offers, messaging).
• Maintain a structured CRM pipeline (ideally Monday CRM): leads, stages, communication, results.
• Collect and analyze feedback from partners (both successful and unsuccessful) to improve acquisition strategy.
• Collaborate with account managers, product, marketing, and analytics teams to scale revenue from the channel.
  
  

Requirements