Program Manager, Pro Performance
About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services.
About the Pro Experience Team
Our marketplace only works when Pros succeed. We have 10,000+ active service providers across the country, and their quality directly determines whether customers stay or churn. The Pro Experience function owns everything that helps Pros get better at their jobs and more engaged with the platform—gamification, training, and the feedback loops that drive continuous improvement.
This is a new function. You'd be the first dedicated hire focused on Pro success and engagement.
The Role
You'll own the programs that help Pros progress from new signups to high-performing Gold and Platinum tier providers. This means designing and running gamification programs, building training initiatives, and partnering with Support to improve the Pro experience.
What makes this role different:
- You're building the function. You'll own it end-to-end and shape what Pro Experience means at LawnStarter.