Head of Growth
posted by: spj_bot
The Reality Check
We're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager RIGHT NOW, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading.
What You'll Actually Do
Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team.
Core Ownership Areas
Performance Marketing (Hands on Keyboard)
- Personally manage and optimize $500K-$1M/month in Meta/Google spend
- Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF
- Design geo-targeted campaigns for our retail partners (especially Kroger launch)
- If you haven't touched Facebook Ads Manager this week, this isn't for you
Creator & Influencer Excellence (Direct Relationships)