Lifecycle / Retention Manager (Braze)

posted by: spj_bot

Lifecycle / Retention Manager (Braze Focus)

Location: Remote - Open to remote US/Canada but MUST be available for in person sprints in NYC - Preference for full time in NYC

Compensation: $130K - $150K

We are a high-growth consumer technology company defining the next generation of finance. Our iOS and Android application is often described as the "Robinhood for DeFi," allowing anyone to trade cryptocurrencies on-chain through a simple, user-friendly interface. Since our launch in July 2024, we have attracted over 2 million users. Our mission is ambitious yet straightforward: to onboard the world to decentralized finance, making finance open and accessible to everyone.

We are a lean team of passionate self-starters who relish autonomy and are united by a sense of urgency. We are seeking a Lifecycle / Retention Manager to take end-to-end ownership of our CRM strategy, primarily utilizing Braze.

As the Lifecycle / Retention Manager, you will be the core owner of the entire user messaging lifecycle. You will leverage Braze end-to-end to drive user activation, retention, and reactivation across all messaging channels. This role requires a hands-on operator who is driven by metric movement and a deep understanding of user psychology.

Key Responsibilities

Job Skills

a b testing flows designed campaign management equity security policy retention rate operator dynamic datum managing personalization health benefits CRM android application track psychology manager nice targeted finance life insurance self starter managed securely analytics growth strategy friendly automated experimentation applicable data e decision making onboarding user journeys manage execute core product

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Lifecycle / Retention Manager (Braze)