Performance Analyst / Marketing Analytics Specialist

Performance Analyst / Marketing Analytics Specialist

posted by: spj_bot

We are a growth team responsible for basically the growth of the company. We are looking for a Performance Analyst who will own event tracking, attribution quality, and traffic efficiency across mobile and web products.


Responsibilities

    • Implement and maintain event tracking for mobile apps and web platforms.
    • Work with 3rd-party tracking platforms (Adjust, AppsFlyer)
    • Postback setup and reconciliation
    • Integrate and support SDKs (mobile & web) in close collaboration with engineering teams
    • Work with Google Firebase: event configuration and validation funnel, retention, and behavioral analysis
    • Work with Google ICM and Facebook AEM
    • Design and maintain server-to-server (S2S) tracking: client vs server-side event logic
    • Monitoring and resolving data discrepancies
    • Analyze traffic quality and data efficiency:

- Identify low-quality or fraudulent traffic
- Analyze cohort behavior, retention, LTV, and conversion paths

    • Apply anti-fraud techniques:

- Detect abnormal patterns (click spamming, SDK spoofing, bot traffic, attribution fraud)
- Collaborate with platforms and ad networks on fraud prevention
- Build and maintain whitelists and blacklists of traffic sources, placements, and publishers

Job Skills

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