Performance Analyst / Marketing Analytics Specialist
posted by: spj_bot
We are a growth team responsible for basically the growth of the company. We are looking for a Performance Analyst who will own event tracking, attribution quality, and traffic efficiency across mobile and web products.
Responsibilities
- Implement and maintain event tracking for mobile apps and web platforms.
- Work with 3rd-party tracking platforms (Adjust, AppsFlyer)
- Postback setup and reconciliation
- Integrate and support SDKs (mobile & web) in close collaboration with engineering teams
- Work with Google Firebase: event configuration and validation funnel, retention, and behavioral analysis
- Work with Google ICM and Facebook AEM
- Design and maintain server-to-server (S2S) tracking: client vs server-side event logic
- Monitoring and resolving data discrepancies
- Analyze traffic quality and data efficiency:
- Identify low-quality or fraudulent traffic
- Analyze cohort behavior, retention, LTV, and conversion paths
- Apply anti-fraud techniques:
- Detect abnormal patterns (click spamming, SDK spoofing, bot traffic, attribution fraud)
- Collaborate with platforms and ad networks on fraud prevention
- Build and maintain whitelists and blacklists of traffic sources, placements, and publishers