Influencer Marketing Manager
posted by: spj_bot
We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.
The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.
This role combines strategy, partnerships, analytics, and performance marketing.
Responsibilities
- Build and scale GoMining’s influencer marketing strategy from scratch.
- Define influencer verticals, content formats, geographies, and creator segmentation.
- Fully manage influencer operations through platforms such as impact.com:
- creator onboarding
- tracking
- payouts
- reporting
- Source, evaluate, negotiate, and manage relationships with influencers and creators.
- Manage channel budgets and monitor unit economics.
- Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
- Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
- Work closely with performance marketing and content teams to ensure consistent messaging.
- Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
- Scale successful partnerships and optimize underperforming campaigns.
Requirements