Brand Director

Brand Director

posted by: spj_bot

GoMining is a global Bitcoin ecosystem on a mission to unlock the full potential of Bitcoin. We create tools and services that make it simple and secure to earn, use, and benefit from Bitcoin daily regardless of country, income, or level of knowledge.

As we expand globally, we are looking for a Brand Director a senior strategic leader responsible for defining, building, and scaling GoMining’s brand worldwide.


Responsibilities

Brand Strategy & Positioning

  • Define and develop brand positioning, messaging, and tone of voice across international markets.
  • Ensure brand consistency across all user touchpoints, marketing channels, and products.

Brand Communication & Activations

  • Lead brand campaigns, sponsorships, KOL/ambassador programs, and strategic collaborations.
  • Build innovative activation strategies to grow visibility and strengthen credibility.

Narrative & Content Leadership

  • Oversee brand narrative and content strategy (editorials, thought leadership, social storytelling).
  • Align content with business objectives to support awareness, adoption, and retention.

Community & Advocacy

Job Skills

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