PR Lead
posted by: spj_bot
As PR Lead, you own external communications: the narrative, the earned media programme, executive and founder positioning, reputation and crisis communications, and the events programme.
The shape of this role is specific. A substantial monthly agency retainer already exists — your job is not to replace it but to run it: set the narrative, direct the agencies against it, hold them to outcomes, and cut what does not deliver. Three things you own personally rather than through an agency: founder and executive positioning, crisis communications, and the judgement call on what we say and when.