Junior Marketing & Insights Analyst
METRO is one of the top employers in the country with over 11.000 employees. Operates one of the largest retail networks, My market, with 230 outlets and is also the leading company in wholesale consumer goods with 50 METRO Cash & Carry stores countrywide.
We are looking for a Junior Marketing & Insights Analyst
Junior Marketing & Insights Analyst responsibilities include researching consumer behavior and exploring market trends and opportunities. This role uses this information to produce reports that identify areas of growth, customer marketing strategies based on research patterns they've identified through their studies, as well as client acquisition methods such as an inefficient place within a funnel where there could be more conversions happening than before.
What you will focus on:
Reporting & Insights:
- Analyze and report on CRM campaign performance, offering actionable insights for optimization.
- Segment customers based on revenue and purchase frequency to deliver targeted messaging.
- Provide insights for optimizing multi-channel CRM campaigns (email, push, in-app, SMS) targeted both to B2B and B2C audiences.
Measure & Optimization: