UX + Brand Strategist

About the job
LawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, crossing $100M in bookings last year. And lawn care is only the beginning — our long-term goal is to become the go-to marketplace for all home services.

As the UX + Brand Strategist, you will transform customer and Pro insight into company-shaping action. You’ll sit at the intersection of research, brand strategy, and product discovery; helping us understand what people need, why they behave the way they do, and how our multi-brand ecosystem (LawnStarter, Lawn Love, and HomeGnome) can serve them in clearer, smarter, more differentiated ways.

This is a highly strategic, high-leverage role with deep exposure across Product, Growth, Ops, and Design. You’ll run discovery for our most important initiatives, define how our brands show up in the market, and build the insight engines that help our teams consistently make customer-aligned decisions.

Problems to be solved

1. Turning scattered insights into company-shaping clarity