Performance Marketing Creative Analyst

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.

Responsibilities:

Creative Strategy & Development

- Own creative direction for performance campaigns across channels, markets, and user journeys.

- Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).

- Collaborate with designers, copywriters, and video editors to deliver high-performing assets.

Performance Marketing Integration

- Translate performance data into creative hypotheses and rapid iteration cycles.

- Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.

- Run structured A/B and multivariate tests across platforms.

- Cross-Functional Collaboration

- Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.

- Align creative direction with major product launches (Academy content, Miner Wars updates).

- Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).

Innovation & Trends

- Stay on top of Web3, fintech, and gaming ad trends.